21 Jun '13, 1pm

3 Principles Of Future-Focused, No-Surprise Link Building

3 Principles Of Future-Focused, No-Surprise Link Building

Link building doesn’t really fit the mold with the rest of the online marketing world. It’s unique and always changing. Even after trying to understand it, most marketers still don’t get it, and many SEO agencies don’t even want to touch it. That’s because link building is a moving target that you can hit sometimes — only to realize that when you try again, the target has moved, camouflaged itself, shrunk and is half the size it was before. And, link building is squirrely, always full of surprises. It’s like Odori Don, a dish in Japan that includes a dead, cooked but intact squid. When you pour soy sauce on the squid, sodium causes its neurons react and the tentacles flail wildly (check out Odori Don in action — be warned, this video is not for the faint of heart). Imagine ordering one of those without knowing what you’ve got coming! Every single link building tactic, stra...

Full article: http://searchengineland.com/3-principles-of-future-focuse...

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