01 Sep '11, 5pm

How To Use LinkedIn To Improve Organic Visibility

I was recently doing some link building for a client and noticed that a LinkedIn profile for their top competitor appeared in the listing of strong incoming links in one of the review tools we use. But our client also has LinkedIn profiles pointing to their website, so I wondered, why weren’t those links appearing in the strong link listings too? So, I set out to look at the differences that might affect the strength of incoming links from LinkedIn. In this article, I’ll cover a couple of steps you can take to help improve the visibility of your LinkedIn content with search engines as well as within the LinkedIn community, increase the exposure of your LinkedIn updates, and improve traffic to the Web content you point to in LinkedIn updates. It’s important to realize that LinkedIn isn’t only for B2B . It’s effective for any company to network with connections in the indust...

Full article: http://searchengineland.com/how-to-use-linkedin-to-improv...

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