01 Sep '11, 5pm

A Few adCenter Tricks For Halloween PPC Treats

A Few adCenter Tricks For Halloween PPC Treats

As we hit the beginning of September, eager Halloween fans are already hunting for their 2011 costume. Twenty-three percent of all annual Halloween searches will happen this month. Microsoft adCenter offers tips on how to adjust your PPC strategy. Integrating Halloween Terms Microsoft's Peter Haubold suggests adding key generic terms to your site's PPC campaign, assuming you sell costumes. Those terms include "Halloween costume," "costumes," "Halloween costume ideas," and "kids costumes." While not every idea will apply to each site, it's also a good idea to optimize your landing pages and core content around similar terms. Most notably, using a full phrase (such as "power rangers kids costumes" rather than just "power rangers") is preferable. Know What's Popular In addition to compiling a list of good keywords for this year, the Microsoft adCenter team has found the follo...

Full article: http://searchenginewatch.com/article/2106114/A-Few-adCent...

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