01 Sep '11, 3pm

Websites With Lower Google Rankings See Higher Ad CTR [Study]

Websites With Lower Google Rankings See Higher Ad CTR [Study]

A study from Chitika shows that the lower your position is on the search engine results page, the higher the likelihood that visitors will click on ads on your page. The 10th position sites showed nearly double the click-through rate (CTR) of those sites ranking in first position. The Chitika SERP/Ad CTR Study The study was designed for sites that have on-page advertisements as their primary way of making money. While the increase in traffic from a higher position has long been seen, no one has checked on whether ad interaction behaviors change based on the precise SERP point of entry. As such, Chitika "decided to investigate the correlation between the position of a site on Google’s first page of results and the CTR of ads within the site." Here's what they found: As you can see, the CTR scales up as the position goes down, with first position having under 0.5 percent CTR...

Full article: http://searchenginewatch.com/article/2106064/Websites-Wit...

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