14 Jun '13, 5pm

Trends and Techniques for Digital Marketers and Data Geeks #SESTO

John Gagnon, Bing Ads Evangelist at Microsoft, jumped into his morning keynote at SES Toronto talking about changing technology and how users are being impacted by it. He says the way people are searching and interacting with technology is changing and it is causing a lot of things to come to the forefront. He goes through some of the projects coming out of Microsoft Research, including Trajectory, which is a map integration that allows you to take a photo of the street you are on, and it then tags the locations of various businesses, such as restaurants, right on the photo for you. In another example, he showed how you can do a search for a type of restaurant, such as “Chinese Restaurant”. Bing maps can deliver results not only for where you are currently, but it also knows you are headed home so it will also show results for those restaurants also near where you live. Ne...

Full article: http://searchenginewatch.com/article/2275173/Trends-and-T...

Tweets

for those marketers out there...

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