31 Aug '11, 11pm

Great read-Local SEO Primer: How To Rank Higher In Google Place Search (for local businesses) by @si1very

When doing keyword research, consider the different keyword combinations that are consumers are likely to use when seeking your business. These fall into a few different kinds of searches. A customer who knows you may do a search by your business name, such as “Smith’s Widgets.” A customer who hasn’t heard of you may search by your business category, such as “widget manufacturer.” They’ll often include local qualifiers such as the city name where you’re located, like “Walla Walla widget manufacturer” (although Google is now increasingly assuming consumers may want some types of searches to deliver up local results, and this may reduce consumers’ practice of adding their town names in queries).

Full article: http://searchengineland.com/local-seo-primer-how-to-rank-...

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