31 Aug '11, 9pm

13 Articles Styles that deliver results

- This style of article is generally longer and more detailed than most. It focuses on one specific case in point (as the name implies). These days, case studies are particularly popular in the business-to-business marketing realm, but they are also useful in many other instances including business-to-consumer marketing, the medical industry (eg, those published in the New England Journal of Medicine), the research industry and more. Most case studies start by defining a problem then work through the creation of a solution, how that solution was implemented and the end results that followed.

Full article: http://www.wordtracker.com/academy/13-article-styles

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