31 Aug '11, 9pm

Beware: #google Analytics May Be Lying to You

In a client call earlier this week, we discussed the curious fact that one of the top traffic-driving keywords for the entire month of June was the name of one of the Sales Executives. Now, if this were the CEO or Directory of Marketing that just spoke at a conference or was featured on the news, that would be one thing. No, this was a Sales Executive who herself was a little confused as to why her name would drive so many visits to the corporate website. When looking into the data, we saw a lot of the same consistencies we referenced above: same browser, operating system, city, screen resolution, etc. However, what was different about this example was that the visits were actually dispersed over several days:

Full article: http://www.seerinteractive.com/blog/beware-google-analyti...

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