31 Aug '11, 9pm

Preparing Your Brand For Social Media by @SarahCarling via @pubcon

Preparing Your Brand For Social Media by @SarahCarling via @pubcon

Have an emergency channel to your PR team Whether or not your PR team is driving your social media strategy, there is no denying that PR has a distinct advantage over the newer breed of social media specialists. PR specialists have been PubCon Las Vegas dealing with and preventing reputation management crises for a long time. They know how to respond to negative press quickly and effectively, and this is a skill you need to make sure you can tap into at a moments notice. Unlike traditional PR, a crisis isn't going to brew over a matter of days. If you find at 5.15 p.m. on a Friday night that there has been a hiccup in your social media strategy, you need your PR team to have a response ready for you to tweet, blog or update within 5 to 10 minutes. Before this happens, make sure your PR team is well briefed on this requirement, discuss with them how to handle social media p...

Full article: http://www.pubcon.com/preparing-your-brand-for-social-media

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