31 Aug '11, 8pm

Google Tightens Review Process For New AdSense Publishers

Google has added a new review step to its process for adding new AdSense publishers, presumably to better eliminate abuses and improve the quality of the AdSense network for advertisers. In the new process, publishers’ sites will be reviewed after they’ve placed the AdSense ad code on their sites, and real, paying ads won’t run until after that review. “We’re continually evaluating our AdSense application process in order to ensure the safest possible network for our advertisers, as well as the best possible experience for you, our publishers,” Max Cohen, AdSense product manager, wrote in a blog post . The new application service will involve two different review steps. The first occurs after a prospective publisher fills out the application on the AdSense site, when Google staffers check the site and the information submitted. If the site passes that level of scrutiny, pu...

Full article: http://searchengineland.com/google-tightens-review-proces...

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