31 Aug '11, 6pm

I rarely self promote, so forgive me...I wrote my first ever SEO blog post on YouMoz, if you haven't already, read it

One common failing of above the line work is that there is no measurability. There are ways in which to rectify this by the use of vanity URLs/domains and redirecting with campaign tracking codes but not everyone will remember the brand, let alone the URL. As much as TV advertisers will hate to admit it, people will often remember the advert but not the brand, unless the brand is drilled in to your head to the point of infuriation like the Go Compare and We Buy Any Car adverts here in the UK. If the branding is not strong however, there are other ways to get visitors to the site via other marketing channels and ensure the brand message is passed. Taking the first example to come to mind:

Full article: http://www.seomoz.org/ugc/big-brand-seo-campaigns-integra...

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Big Brand SEO - Campaigns, Integration and Exte...

seomoz.org 06 Sep '11, 7pm

One common failing of above the line work is that there is no measurability. There are ways in which to rectify this by th...

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