31 Aug '11, 5pm

Four Hot Digital Media Startups to Watch in Mobile Video & Online Video

GoldRun is a mobile technology that uses augmented reality to drive traffic both online and in the real world. The company’s deal with Bloomingdales kicks in next month and will let retail customers use the app so it appears they just took a photo of themselves with a celebrity in the store. It’s kind of interesting mixing apps with the real world, which is, of course, what Foresquare has grown its business on, so I think GoldRun is worth watching for that reason.

Full article: http://www.reelseo.com/startups-mobile-video/

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