31 Aug '11, 4pm

4 Areas To A/B Test For E-Commerce Websites

4 Areas To A/B Test For E-Commerce Websites

Out of all websites found on the Internet, online retail stores have the most potential for improvement through A/B testing. Amazon , Ebay and Etsy are just few examples of e-commerce websites that do a ton of A/B testing. The potential for A/B testing is enormous because of the sheer number of variables that these stores can experiment with: search results, product categories, pricing, product images, ratings, etc. Another reason why A/B testing is so important for e-commerce websites is because their conversion goal is not some indirect metric such as leads or downloads but a direct sale. They can measure impact of the changes they do directly in terms of revenue. If tweaking some element on website increases average order value or revenue per visitor, it gives a direct push to company’s bottomline. Since there are practically infinite number of elements that e-commerce ...

Full article: http://searchengineland.com/4-areas-to-ab-test-for-e-comm...

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