31 Aug '11, 3pm

Yahoo! Dives Into Online Video Again With All New Original Content

The October lineup of shows is designed to hit upon the sites most popular topics, including things like relationships, cooking and staying fit. They are aiming to tie together their network of information websites and partner sites to this new content and in turn push consumers toward other video content on those same sites. So it’s like a synergistic endeavor to trap viewers inside the Yahoo! network and generate page views as well as help them discover further information and content of interest to them. Now don’t get me wrong, I don’t think it’s wrong…I think it’s brilliant! Tangle web visitors up in your own sticky web, drive more page views, video views, display ad impressions and time on site? Yeah, I absolutely can see where they are going with that and it’s a model that many of us should probably be adopting.

Full article: http://www.reelseo.com/yahoo-online-video-original-content/

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