13 Jun '13, 1pm

Hey PPC Managers: Stop Being So Lazy!!

Hey PPC Managers: Stop Being So Lazy!!

When I do PPC webinars, I always like to open with a quick poll. In a recent webinar, I asked attendees to fess up to how much time they spend working on their AdWords account every week. The results were very promising: Almost 9 out of 10 (87%) of respondents said they do at least some work in their account every week . Sounds pretty good, right? Everyone is diligently working in their PPC accounts! Not so fast – it doesn’t take a genius to realize that self-reported activity isn’t always reliable. Few people exercise as much or eat as little as they claim to. I wondered if PPC marketers were overestimating the amount of time they spend in their AdWords accounts — to the detriment of their results. How Much Work Are PPC Managers Really Doing? To test these claims, I decided to check the Change History logs in some live AdWords accounts. For this informal study, I looked a...

Full article: http://searchengineland.com/hey-ppc-managers-stop-being-s...

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