31 Aug '11, 1pm

5 Options for Choosing a Country, Region, or Language Selector

5 Options for Choosing a Country, Region, or Language Selector

As a multinational company or a company that’s just launching internationally, choosing your country selector will be a critical decision for both usability and SEO. Usability: If it isn’t easy to locate, use, or otherwise just unclear, you may be losing a massive amount of traffic. SEO: Your country selector can make or break the way a spider crawls your site as well as how it serves up content domestically and globally. There is no one size fits all country selector that will work with every type of business. A global technology firm may have an entire different strategy utilizing its country selector compared to a global online clothing retailer. What’s important is to do your research first by identifying the common theme’s your competitors are employing. Some of the different types of selectors are: Language Selector: A selector allowing the user to choose another lan...

Full article: http://searchenginewatch.com/article/2105398/5-Options-fo...

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