31 Aug '11, 12pm

Let’s Kill the “Bad Inbound Links Can Get Your Site Penalized” Myth

Let’s Kill the “Bad Inbound Links Can Get Your Site Penalized” Myth

The Loch Ness monster is a myth. Despite concerted and scientific efforts, the only signs of Nessie are a few grainy photographs…yet the myth continues. In the SEO community, we have a similar mythical monster lurking, and it’s called “inbound links from bad sites can earn your site a Google penalty.” Let’s put this myth to bed once and for all. Let’s assume that an evil webmaster – defined as someone who engages in all sorts of black hat behavior specifically designed to manipulate Google search results – comes along and links to our site. Because this person violated the rules, they will eventually earn a penalty from Google. So the question is, when that penalty comes, will it also affect our site? The answer: Of course not, because we have no relationship with the linking party . We can’t control who links to us, so we can’t be penalized when someone who links to us do...

Full article: http://www.searchenginejournal.com/lets-kill-the-%e2%80%9...

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