31 Aug '11, 12pm

5 Steps To Improve Your Customer Driven B2B Lead Generation

5 Steps To Improve Your Customer Driven B2B Lead Generation

To maximize online lead generation campaigns, B2B marketers need to focus on the multifaceted customer they serve. Design campaigns to meet their needs across the entire decision cycle and business buying process to achieve the optimal ROI from their program. The Many Faces Of The B2B Customer In the realm of the B2B marketer, one of the key challenges we face is the alignment of marketing efforts that meet complex customer needs. This can be found in all stages of the lifecycle from awareness and thought leadership, lead origination and generation, and the client engagement and business development. It is a specifically a challenge in B2B to align the touch points of potential customers due to their varying needs at different stages and the many verticals being serviced. What many B2B marketers have trouble with is properly identifying the customer journey and generating ...

Full article: http://searchengineland.com/5-steps-to-improve-your-custo...

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