31 Aug '11, 5am

eCommerce Syndicated Content: How to Win

eCommerce Syndicated Content: How to Win

So it surprised me when a large client asked for help to combat an internal project that would place duplicate content on their site. They are in the ecommerce space and have the issue of selling products that many other companies sell. Duplicated content runs rampant here in the form of product descriptions. The manufacturer creates a description for resellers and that is what everyone uses. It's sanctioned from the source and no writers are needed. Sounds awesome until the product is carried by hundreds of websites and everyone has the same content. Who should rank then?

Full article: http://www.seomoz.org/blog/ecommerce-syndicated-content-h...

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