12 Jun '13, 11am

How to Use Simple Math to Get Better Insight – Part II (Needs Images) by @PingFromBing

In the Part I of this series, I highlighted how you can assess the value of your campaigns average KPIs and how to identify outliers for better campaign insights. Today, in Part II, I will continue showing you how to improve the value of your campaign with some simple math tips. We will continue to use the example of setting up a new ad group to promote fireplace components.

Full article: http://www.searchenginejournal.com/how-to-use-simple-math...

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