30 Aug '11, 7pm

The Greatest Attribution Ever Graphed

Step-by-Step Instructions for Non-Branded Custom Segmentation in GA's new Multi Channel Funnels Section Multi Channel attribution is amazing, to say the least. In the immortal words of Avinash Kaushik, “You will have an orgasm!” If you weren’t there for Mozcon, I’m sorry. Don’t let it happen again, but you can always get the video of his presentation when it comes out. Much like the way I felt on Christmas day 1996, I couldn’t wait to play with a brand new system whose inner workings I knew almost nothing about: the Nintendo 64. Rand will corroborate my story. Today, it’s the new Multi Channel Funnels segmentations in Google Analytics, Version 5 (trumpets please, Avinash). Below, you’ll find some Michelangelo-esque screenshots of how we (the Slingshot R&D guys) broke down some custom segmentation and compared them to show differences between: Non-branded, organic, first in...

Full article: http://www.seomoz.org/blog/the-greatest-attribution-ever-...

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