30 Aug '11, 1pm

Google + Rankings: Google Is Doing It To Themselves, Again

Google + Rankings: Google Is Doing It To Themselves, Again

Wired came out with an article last night named Google Explores Re-Ranking Search Results Using +1 Button Data - it is nothing new, Google told us this from day one . Google said in their FAQs and it still says the same thing: Content recommended by friends and acquaintances is often more relevant than content from strangers. For example, a movie review from an expert is useful, but a movie review from a friend who shares your tastes can be even better. Because of this, +1's from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user’s query. This is just one of many signals Google may use to determine a page’s relevance and ranking, and we’re constantly tweaking and improving our algorithm to improve overall search quality. For +1's, as with any new ranking signal, we are starting carefully and learning how those signal...

Full article: http://www.seroundtable.com/google-plus-ranking-factor-13...

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Google said on day one that using the +1 button could get a page crawled: (see "SEO Impact" section)

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