07 Jun '13, 6pm

How Do Small Businesses Grow Local Inbound Links?

One of my first in-house SEO management positions was for a company called Sesame Communications in Seattle. Sesame is a leader in dental and orthodontic patient communications. They create an online presence for their clientele (dentists and orthodontists) as well as supply in-house tools to maintain patient loyalty. When I started at the company, my job was to take the thousands of websites that Sesame had created for their clients and optimize them to ensure these sites ranked higher than the competition for local searches. Once all possible on-site SEO was taken care of, I had to create a plan for continued optimization which, naturally, included link building. At the time though, my link building experience was limited to online businesses and national brands. At no point had I focused on optimizing websites for local search and growing local clientele, and I quickly ...

Full article: http://www.searchenginepeople.com/blog/how-do-small-busin...

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