03 Jun '13, 7pm

A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels. Gone are the days were "buzz" and "hype" were unquantifiable and impossible to tie back to ROI. You can use the following simple five-step plan to create a brand awareness campaign on the Google Display Network. 1. Identify your goal(s) Identifying your goals is always a good starting point. Are you looking to increase the brand loyalty of your existing customers? Are you hoping to have more of your target audience engage with your brand? Are you trying to create more positive affiliation with your products? Is it all the above? Whatever your goals are, always start by identifying them as clearly and specifically as you possibly can. From that point on, every action you take, every ad you write, and every penny you s...

Full article: http://searchenginewatch.com/article/2272438/A-5-Step-Pla...

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