31 May '13, 6pm

Yandex Turns Up The Dial On Personalized Search

More than half of all searches on Yandex, however, are about something that interests the searcher at the very moment of searching and stops interest them the moment after. To be able to cater to such momentary searches, we now analyse search sessions in real time. Search queries begin to influence search results within seconds. The search engine can figure out whether a person is looking for a book or a film even before they have finished typing [The Great Gatsby] in the search box.

Full article: http://searchengineland.com/yandex-turns-up-the-dial-on-p...

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