31 May '13, 4pm

Don't Seek A Video Jack-of-All-Trades When Looking for Quality Video Production

There was a time, long ago, when a barber – the professional who takes your terrible hair and makes it presentable- also practiced surgery and even dentistry. It makes sense, no? Both professions make improvements to your body, both require a certain tolerance and skill, and when done properly, both can provide the practitioner with a nice income and professional esteem. Why then, would that business model and philosophy change? Simple, in today’s world the mentality has changed to, “you get what you pay for.” So what then do barbers have to do with video production? Nothing. But the dual role once played by the same person, albeit a very long time ago, leads me to a topic that hits close to home for me and, I hope, a lot of you reading this as well. Below is a real job posting from a medium-sized, industry-recognized marketing and e-commerce ad agency in the Philadelphia ...

Full article: http://www.reelseo.com/seek-video-jackofalltrades-quality...

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