31 May '13, 1pm

Tips for Analyzing The Impact Of Your Marketing Activities In Google Analytics

Tips for Analyzing The Impact Of Your Marketing Activities In Google Analytics

I work with a wide variety of clients across a wide variety of industries, and one of the most common issues I come across is what I call analytics forgetfulness . What typically happens is that a company will devise a plan to improve their online marketing and will implement various changes as a result — but then, nobody remembers to measure the impact of these changes or otherwise conduct any sort of followup down the road. Email marketing pieces, AdWords changes, even new landing pages are added to a marketing campaign; yet the “when,” “how” and “who” are lost in the ether. Below are some steps you can take to help you remember your activities, analyze their impact, and create a journal of your marketing efforts that will benefit you and even your successor for years to come. Annotations First, the obvious: Google Analytics Annotations. I use these frequently to note th...

Full article: http://searchengineland.com/tips-for-analyzing-the-impact...

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