31 May '13, 1pm

Google's Cutts: Your Ugly Face Didn't Hurt Your Rankings, Penguin Did.

This might be just me but I know that when I search for certain topics I now look for the authorship photo at first glance and then start from the top of the SERPs. For instance, I was recently looking for something related to AdWords and I had thought for sure that Barry had posted about it. Before I started to read the site descriptions, I scrolled up and down the first page of SERPs real quick and the photo caught my attention and I clicked through. Barry was ranked at number 7 or 8 for that term and got my attention, and traffic, before the top site was even considered. So in at least one case, the authorship photo helped to increase the traffic...by one, but I can't be the only person who searches like this on specific topics.

Full article: http://www.seroundtable.com/google-authorship-penguin-168...

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