31 May '13, 7am

Yandex: Queries Now Influence Search Results, Suggestions 'Within Seconds'

Yandex: Queries Now Influence Search Results, Suggestions 'Within Seconds'

Yandex has now rolled out their second-generation personalized search program. According to Yandex, a person’s interests and preferences might clue them in to what they want to find. “We used to look into a user’s search history as far as a few months back to choose the search results that would be most relevant to their scope of interests," Yandex said in a company blog post . "Now, we have added a search history of a few seconds to our search algorithm to deliver results and search suggestions based on the ‘full picture’ of the user’s search behavior. “ When Yandex updated the knowledge of users’ interests once per day, they started to understand the more-or-less stable interests, such as a love of books or sports, or that they spoke Russian and lived in Saint Petersburg. Yandex stated that more than half of all searches on Yandex are about something that interests the s...

Full article: http://searchenginewatch.com/article/2271765/Yandex-Queri...

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