30 May '13, 11pm

The Complete Guide to Mastering Your Meta Tags

Your meta description tag requires a bit more work. Remember, this (usually) shows up in the search results so you want to make it count for clicks, even if it doesn't count for rankings. To write a good meta description there are a few ground rules to follow: 150 Characters: Google will display up to about 150 characters of your meta description. This is almost 60% more space than the title tag allows, giving you the opportunity to include more keywords and/or calls to action. Use Keywords Early: Since it's possible that your meta description will be severely truncated, you want to get your keywords as near to the front as possible. Feel free to add extended qualifiers and keyword variations throughout, as good sentence structure allows. Don't stuff it with keywords, but instead go after some longer-tail words that might be part of any search phrase. Unique for Each Page:...

Full article: http://www.searchengineguide.com/stoney-degeyter/the-comp...

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have become an undervalued component of search marketing success. Technically speaking, a "meta tag" is an HTML tag which ...

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The Complete Guide to Mastering Your Meta Tags

searchengineguide.com 17 May '13, 7pm

There are also some instances when no meta description at all will serve you better. When no meta description is available...

Meta Description - What Google Does With Your Meta Description: TIP: To start building a keyword list that wil...

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wordstream.com 05 Jun '13, 4pm

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searchenginejournal.com 29 May '13, 5pm

Have clear goals in mind . This might be a no-brainer to most, but it’s worth mentioning just in case. Before you set out ...