30 May '13, 8pm

Inbound Marketing - How to Transform Your Website into a Lead Generation Machine: Learn More About Inbound Mar...

Inbound Marketing - How to Transform Your Website into a Lead Generation Machine: Learn More About Inbound Mar...

Inbound marketing is more effective than traditional outbound marketing methods because you aren’t interrupting people to get their attention, with emails, cold calls, commercials, and so on. With inbound marketing through the Web , you create a useful, informative website and social media presence and let visitors find and come to you. Your leads self-select. The term is popularized by HubSpot's CTO and founder Dharmesh Shah but originally attributed to HubSpot's CEO Brian Halligan. Rand Fishkin, Moz's CEO founded inbound.org with Dharmesh Shah as an experimental community for inbound marketers to share and discuss the latest developments in the field of inbound marketing. Within the community, there is still debate on the grey areas of

Full article: http://www.wordstream.com/inbound-marketing

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