30 May '13, 4pm

Disavowing Links? Google Says Use a Machete, Not a Scalpel

When it comes to Google’s Disavow Tool, there was plenty of speculation and testing as to what approach to take. Should webmasters disavow everything and start clean? Disavow in small batches to see what would happen? Or just lump a large group of possible suspect links and disavow anything and everything that could possibly be an issue and wash their hands of a good portion of their backinks? Well, according to Google's Distinguished Engineer Matt Cutts , which was shared by John Mueller, a Webmaster Trends Analyst at Google, webmasters should be tackling URLs for the disavow tool with a machete instead of a scalpel. Hmm. One common issue we see with disavow requests is people going through with a fine-toothed comb when they really need to do something more like a machete on the bad backlinks. For example, often it would help to use the "domain:" operator to disavow all b...

Full article: http://searchenginewatch.com/article/2271695/Disavowing-L...

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