30 May '13, 11am

Creating an Ad Optimization Roadmap

Creating an Ad Optimization Roadmap

I often hear the following from marketers: "I tested my ads six months ago and we learned that 'Free Shipping and Returns' works better than anything else." It isn't that surprising that all things being equal at that time, that the specific messaging component did perform better than any equal sized but less compelling reason to buy. However, is this the best possible piece of ad copy that this advertiser could write for every consumer target at any time? Probably not, but without a well-ingrained, ongoing process for optimizing ads, you'll likely test once every six months as well and be resigned to the fate of the aforementioned marketer. While we'd all like to be testing and iterating our ad copy all the time, if you don't implement a repeatable optimization process and structure within your organization, chances are that your testing plan will fall off the radar scree...

Full article: http://searchenginewatch.com/article/2271349/Creating-an-...

Tweets

Creating Recipes with Artificial Intelligence

spectrum.ieee.org 31 May '13, 4pm

Now that Watson, IBM’s “Jeopardy!”-winning cognitive computing system , has left the game show circuit behind, it’s findin...

SPONSOR MESSAGE: 2013 Digital Marketing Optimiz...

searchengineland.com 30 May '13, 7pm

We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite...

Bulk Upload Your Ads & Ad Groups To Google AdWords

Bulk Upload Your Ads & Ad Groups To Google AdWords

seroundtable.com 30 May '13, 12pm

Google announced on the AdWords blog that they now support bulk uploads for ads and ad groups. This will allow advertisers...

The Key to Creating a Great Killer Product

designsojourn.com 29 May '13, 2pm

“The key for having a great killer product is to have incredible hardware, incredible software, and incredible services. A...

I just adore this new Rolex ad campaign: ICONS!

rolex.com 31 May '13, 1pm

A blend of technological innovation and sophisticated aesthetics, these new Rolex models, all COSC-certified chronometers ...

Answers to Questions About Search Engine Optimi...

seo-theory.com 09 Jun '13, 3pm

A search engine may be able to crawl and collect the HTML pages published on social media services; doing so gives the sea...

Suicide Prevention Video Ad Gives A Reason Not ...

reelseo.com 27 May '13, 7pm

We've seen some innovative uses of the "skip" function on YouTube's skippable pre-roll ads. The first one I saw was on Apr...

The Top Branded Video Ad Campaigns for May 2013...

reelseo.com 03 Jun '13, 4pm

About Our Guest Expert - David Waterhouse David Waterhouse is Head of Content at video technology company Unruly. He joine...

updated

searchengineland.com 10 Jun '13, 1pm

The previous table listed violations grouped on their own. Still, the really savvy might have noticed that particular viol...