29 May '13, 1pm

SEO Reporting & Metrics: How to Prove Progress

SEO Reporting & Metrics: How to Prove Progress

It's the beginning of the month and it's again time to report to your clients or your boss on the SEO progress made last month. It's time to justify your SEO strategy, your efforts and yourself. Sound familiar? With the challenging landscape of SEO comes the challenging landscape of SEO reporting, and I'm not just talking about merging SEO data sources into one Excel file and adding a logo to try to make it look professional, presentable, and understandable. I'm talking about how to make all the data points and metrics indicate real progress, and more importantly meet your clients' or boss' expectations. Since the way we do SEO has changed, the way we report on it must change too. Effectively setting up the reporting metrics to prove progress may make the difference between meeting the clients' expectations or not. SEO reporting should answer these questions for your clien...

Full article: http://searchenginewatch.com/article/2271021/SEO-Reportin...

Tweets

7 SEO Tasks to Complete Before Even Thinking about Hiring an Agency

7 SEO Tasks to Complete Before Even Thinking ab...

searchenginejournal.com 29 May '13, 5pm

Have clear goals in mind . This might be a no-brainer to most, but it’s worth mentioning just in case. Before you set out ...

How to Counter Your Ignorant Boss' Misconceptions About SEO

How to Counter Your Ignorant Boss' Misconceptio...

searchengineland.com 30 May '13, 1pm

To address many of these misconceptions — and also have a little fun with the SEO-ignorant Boss — we put together a sample...

5 Essential Local SEO Tools for Marketing a Small Business Online #SEO

5 Essential Local SEO Tools for Marketing a Sma...

searchenginepeople.com 28 May '13, 1am

Let's say you are a small business owner who wants to make their brick-and-mortar store popular online. Or, let's say you ...

Google Confirms Negative SEO Exists

searchenginewatch.com 03 Jun '13, 7am

This page has been removed due to inaccuracies. We regret the error. If you came here looking for a story on Google and ne...

Growing An SEO Business By Removing Constraints

Growing An SEO Business By Removing Constraints

seobook.com 31 May '13, 7am

Likewise some problems aligned with an employee on a specific project might be tied to the specific client rather than any...

Non-Descriptive Labeling Can Hurt Your SEO & Site Usability

Non-Descriptive Labeling Can Hurt Your SEO & Si...

searchengineland.com 22 May '13, 4pm

Those who work in the B2B sector have probably seen non-descriptive labeling used on just about every site they’ve worked ...

Is going to accredited college for SEO a good i...

forums.seochat.com 26 May '13, 9pm

I have been doing SEO for the past year and web design for 2 years. I've been pretty successful at getting the job done, a...

The Intersection of SEO and Content Marketing

searchenginejournal.com 03 Jun '13, 4pm

Essentially, think of the intersection of SEO and content marketing as giving you the opportunity to kill two birds with o...

Google's New SEO Changes Coming This Summer

reelseo.com 27 May '13, 11am

Always in motion, is Google. And while we prepare seemingly every six months for a new YouTube update, Google also likes t...

updated

searchengineland.com 10 Jun '13, 1pm

The previous table listed violations grouped on their own. Still, the really savvy might have noticed that particular viol...

[ASK] Is It Internet Marketing And SEO Professi...

blackhatworld.com 26 May '13, 5pm

Re: [ASK] Is It Internet Marketing And SEO Profession Or Not? If you earn $2 a year it is not a profession, or more to the...

I want to know more about SEO

forums.seochat.com 08 Jun '13, 2am

SEO stand for Search Engine Optimization. this is which process you can get traffic on your website with the helps of Goog...

Is it Time to Take a Machete to Your SEO Strategy?

Is it Time to Take a Machete to Your SEO Strategy?

searchenginewatch.com 03 Jun '13, 7am

Disclaimer: This column contains ideas that advocate radical changes to the SEO strategy for many web publishers. This may...

#SEO for Google News can be an added advantage....

localseoguide.com 09 Jun '13, 10am

(aka “Consejos SEO” for mis amigos al sur de la frontera) and inevitably, the first question I get asked by a new client i...

Penguin 2.0 Rolled Out! What to and What Not to...

promotionworld.com 27 May '13, 7am

The new version of the Web Spam algorithm update by Google is expected to bring about a lot of changes in the SERP and als...