29 May '13, 6pm

3 Ways To Prioritize Your Global Search Marketing Efforts To Maximize ROI

3 Ways To Prioritize Your Global Search Marketing Efforts To Maximize ROI

I was pleased to be part of a great panel at SMX London on prioritizing your search marketing efforts. It included SEO veterans Mikkel deMib Svendsen of deMib.com, Julia Longdon of ContentMango and Dave Davies of Beanstalk. For me, this was an extremely useful session with a huge hidden ROI benefit for search marketers not necessarily obvious in the title of the session. Why? The answer is very simple — it’s known as the REAL Law, which stands for “Resources for Everyone are Always Limited.” Even the largest organization must make choices about what they do with resources. Often, the larger and more global the organization, the greater the impact their decisions can have. Choices must be made carefully, as they have a potentially huge upside and/or downside impact on the bottom line. In essence, what this means is that everyone has to make choices about what they do and wh...

Full article: http://searchengineland.com/3-ways-to-prioritize-your-glo...

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