29 May '13, 6pm

Video: Google’s Matt Cutts On Advertorials & Webmaster Guidelines

So what about services such as PR Web? We’ve all seen terrible content produced for PR Web which is supposed to be a Press Release but instead I see many that are akin to advertorials (and blatant self promotion) and PRWeb pump this crap into Yahoo and Google News (and others). Many of these “Press Releases” are swamped with Links that pass page rank and many of them service as nothing more than backlinks – which shouldn’t be surprising since PR Web sell their service as a tool to help SEO! Annoyingly, Google says this doesn’t work but SEL have in the past had stories showing this does work rather well. Seems to me it would be an easy thing for Google to catch onto yet they don’t.

Full article: http://searchengineland.com/video-googles-matt-cutts-on-a...

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