29 May '13, 8pm

Bidding Best Practices (Part 4): Setting your bid adjustment for time: Today’s post will provide guidance on ...

Today’s post will provide guidance on using time bid adjustments. It is the fourth post in a bidding best practices series. Previous posts covered optimization strategies for setting location and mobile bid adjustments as well as prioritization . In our constantly connected world, people are searching on multiple devices throughout the day for places to go, things to buy, and ways to stay entertained. People often use similar search results in different ways depending on the time of day that they search. For example, if someone is searching for “Hawaii vacations” during the workday, she may just be doing research for an upcoming trip. When she returns home and conducts the same search in the evening, she may be more likely to have all the info she needs to book the flights and hotels. With this constant connectivity, search marketers can now receive web traffic from across...

Full article: http://adwords.blogspot.com/2013/05/bidding-best-practice...

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