29 May '13, 6pm

What Exactly Is Meant by "Retargeting"?

What Exactly Is Meant by "Retargeting"?

Retargeting is not a new concept to the digital industry — in fact, it has been around for some time — but its uses and forms have definitely evolved. Over the course of this evolution, “retargeting” has become somewhat of a loose term – we now see it used alongside “search” and “social” in addition to its original form, “site retargeting.” In my opinion, there is a real need for clarification of, and education about, retargeting. For example, is search retargeting really re- targeting? Despite its name, search retargeting is more of a mid- to upper-funnel strategy that engages new users, as opposed to re -targeting current customers. Can you truly retarget someone new? It seems like a bit of a contradiction. We have also seen a similar trend with social retargeting. Just because a user shows interest through social media or intent through search, does this automatically q...

Full article: http://searchengineland.com/what-is-retargeting-160407

Tweets

Twitter May Launch Retargeting for Advertisers

Twitter May Launch Retargeting for Advertisers

searchenginewatch.com 04 Jun '13, 9am

Twitter continues to develop its advertising service with a potential stab at retargeting, according to AdAge . Twitter di...