28 May '13, 6pm

Only 37% of Marketers Think Their Facebook Advertising is Effective [Study]

Social Media Examiner has released the 2013 Social Media Marketing Industry Report. Of all the questions they posed to marketers this year, the thing that stands out the most is not how many businesses are using social media, but how many aren't actually tracking how effective their social media marketing actually is. Of those who participated in the survey, 97 percent said they were using social media for their businesses and 86 percent considered it to be an important part of their marketing efforts. Moving onto Facebook specifically, it isn't surprising that 92 percent were using Facebook as part of their social media efforts and that 49 percent considered Facebook to be their most important social media platform. But what is surprising is the fact that only 37 percent of marketers think their Facebook advertising is effective. That is a pretty astonishing number. Is th...

Full article: http://searchenginewatch.com/article/2271015/Only-37-of-M...

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