28 May '13, 5pm

Email

Email

Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's Ecommerce Quarterly report shows email is the biggest driver of conversions in Q1 2013. In analyzing more than 500 million shopping experiences, Monetate found the conversion rate for email marketing was more than 3 percent, while search came in under 2 percent and social under 1 percent. But conversions weren't the only area where email shined. Email rivaled search as a top referrer leading to the most page views on a site. And it isn't just Q1 2013 where email is kicking butt. Data from Monetate shows email continues to be the top driver of conversions each quarter the study is published: Monetate's vice president of marketing, Blair Lyon, explains why email can be so successful in ecommerce marketing: "Email is all about segmentation and personalized messaging. We need to c...

Full article: http://searchenginewatch.com/article/2270974/Email-Beats-...

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