28 May '13, 5pm

Getting Away From Our PPC Campaigns This Summer

Having just finished marching in three parades and playing Taps at Memorial Day observances to honor our deceased veterans, I find myself looking forward to the more relaxed days of summer, and wondering how in the heck I can get away from my PPC campaigns this summer. Wouldn’t it be nice to take the whole summer away from PPC campaign management? (iStockphoto used under license.) It’s a pipe dream, I know, because PPC campaigns know no rest and take no vacations. They have a remarkable power to command some slice of our attention 365 days a year, 7 days a week, and 24 hours a day. No matter where we are in this world, our PPC campaigns are always just a tempting user login ID and password away. Of course, there is no way that any of us can get away from campaigns all summer long, but certainly we’d all like to spend more time out-of-doors and out-of-reach of search query ...

Full article: http://searchengineland.com/getting-away-from-our-ppc-cam...

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