28 May '13, 4pm

Recovering from an Algorithmic Penalty Using 301 Redirects: A Personal Experience

Recovering from an Algorithmic Penalty Using 301 Redirects: A Personal Experience

McCormick & Murphy, P.C. is a personal injury lawyer based in the Denver metro area. When we first met with Jay and Kirk, the owners, they had been hit by some nasty malware and therefore were penalized. Nothing we were doing helped (re-writing content, moving hosting, etc.). They had completely just dropped off the face of the earth and we couldn’t resolve the malware. After months of treading water, we decided to take action in the form of a side-wide 301 redirect to a new domain. The client purchased a new domain and set-up a new hosting account. We then 301 redirected their old site to the new one. And to the surprise of most, within a couple of days the site had recovered completely in the SERPs. The malware penalty did not transfer over and they were performing better than ever. It has been well over a year and we have only continued to improve:

Full article: http://www.searchenginejournal.com/recovering-from-an-alg...

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