28 May '13, 12pm

2 Ways to Implement UX Methodology Into Your SEO Tactics

2 Ways to Implement UX Methodology Into Your SEO Tactics

If your site isn't working, there's always a reason, and most SEO professionals won't stop until they've figured it out. They'll check the servers and hosting to make sure there's no downtime. They'll check robots.txt and meta tags to make sure it's not disallowing crawlers. They'll check Flash and JavaScript, sitemaps and status codes, page speed, and penalties. But rarely do they look at its users and what they're doing on the site. I've been working with our UX team the past few months on a variety of client projects, site audits, and even our own site redesign. Although it's been preached as often as content being king, it deserves reiteration: UX is the cheese to SEO's macaroni. They can exist separately, but why would you ever do that when combined they're so deliciously awesome? There are a lot of tools and tips available you integrate UX steps into your SEO tactics...

Full article: http://searchenginewatch.com/article/2270715/2-Ways-to-Im...

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