28 May '13, 10am

A Preview of Bing Ads' Keyword Distribution Graph

A Preview of Bing Ads' Keyword Distribution Graph

Identify low or high performing keywords in large accounts. If you have hundreds or thousands of keywords in a campaign, it can be challenging to try to quickly find the best and worst keywords. The visuals in Graph make it easy to locate these terms with a couple of clicks. Hone in on problem areas quickly. If you see a long line in one of the graphs, that indicates a lot of keywords in that particular bucket. And if the line isn't up to par with your KPIs, it's easy to spot and optimize the offenders. Obtain subtotals by segments quickly. With a few clicks, you can not only identify your best and worst performing keywords, but also get subtotal data that you can download and manipulate. Sometimes it's nice to see that you're actually spending 80 percent of your budget on the best 20 percent of keywords. The visual interface means less mental calculation for complex filte...

Full article: http://searchenginewatch.com/article/2270681/A-Preview-of...

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