28 May '13, 9am

4 Google AdWords Updates You Might Have Missed

4 Google AdWords Updates You Might Have Missed

Google AdWords has launched a series of new changes for advertisers, including updates to AdWords Editor, a new Display Benchmarks Tool, and improvements to enhanced campaigns with flexible bid strategies. Here's a recap of the latest AdWords updates. 1. Google AdWords Keyword Planner The biggest news from AdWords for many webmasters is the introduction of a brand new keyword tool combined with a traffic estimator, called the Keyword Planner . The new tool allows you to find new keywords related to a keyword or keyword list, URL, or category, which can be very helpful for those trying to do keyword research or expand their targeting keywords. You can also use it to get performance and cost estimates, which can be helpful for planning out potential budgets before actually putting it in action. Lastly, you can import the data and use it in your account without having to manu...

Full article: http://searchenginewatch.com/article/2270679/4-Google-AdW...

Tweets

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