28 May '13, 2am

July 22, 2013: AdWords Apocalypse or Simple Technology Upgrade?

July 22, 2013: AdWords Apocalypse or Simple Technology Upgrade?

In February 2013, Google announced a big change coming to AdWords PPC advertising: enhanced campaigns . Several feature and functionality improvements are associated with the upgrade, but most notable is the integration with tablet and mobile (smartphone) devices. The new campaigns make tablet ads mandatory and mobile phones an optional percentage of click bid. In the past few weeks, advertisers have begun to receive emails with the subject line warning, “Upgrade to AdWords enhanced campaigns by July 22, 2013”. But what happens if you don't upgrade by the deadline? If your PPC campaigns haven't been enhanced, the AdWords system will automatically enhance them. That means they will also automatically adjust your mobile bid for you. Since the mobile component of the new enhanced campaigns is set by bid adjustments, the bids are increased or decreased by a percentage based on...

Full article: http://searchenginewatch.com/article/2270717/July-22-2013...

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