27 May '13, 7pm

Suicide Prevention Video Ad Gives A Reason Not to Skip

We've seen some innovative uses of the "skip" function on YouTube's skippable pre-roll ads. The first one I saw was on April Fools when Rhett & Link turned a video called "Funny Baby Panda Kiss " into a skippable ad nightmare for some viewers. Then, Volkwagen "did it for you " when they wanted to advertise their New Fusca model. Now, something a lot more serious. The new Belgium Suicide Prevention video gives you a warped reason not to skip the ad. Basically, the message is clear: you don't want to hear the person who is in trouble, they may have extinguished their last hope. Belgium Suicide Prevention "Skippable Ad" Here's the video explaining what they're doing: So, skip the ad, see the consequences. Watch the ad all the way, you're being reinforced as a good person of some sort. As the Business Insider post pretty much says , just because you skip the ad probably doesn'...

Full article: http://www.reelseo.com/suicide-prevention-video-ad-reason...

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