27 May '13, 2pm

Fenway Sports Management’s YouTube Channels: ‘162 Chances to Restore the Faith’: There are quite a few import...

Fenway Sports Management’s YouTube Channels: ‘162 Chances to Restore the Faith’: There are quite a few import...

Last week, I took a look at several of Fenway Sports Management’s YouTube channels and concluded: “What’s broken can be fixed .” This week, I’ll outline some of the latest best practices that the sports marketing agency can use to build a more loyal and engaged audience on YouTube. To be fair, FSM’s YouTube channels aren’t as bad as last year’s Boston Red Sox. But, the sports marketing agency still needs to do a number of things to take its performance on YouTube to the next level. So, FSM may want to borrow yet another one of this year’s unofficial Red Sox marketing slogans, “162 Chances to Restore the Faith.’’ Punctual Optimization For sports content, timeliness is crucial – in terms of content creation, publishing, and optimization. Since sports video content is often event-focused, sports viewers search for the latest clips, immediate reactions, and breaking sports new...

Full article: http://www.reelseo.com/fenway-sports-managements-youtube-...

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