27 May '13, 12pm

315 tips and takeaways from SMX London 2013 | Wordtracker: via @webnwords

3) The low hanging fruit of analysis are * Anomalies - Errors and omissions, complaints, spikes ad troughs * Microconversions - look at the path to see where you're losing people * Look at your analytics and reason backwards - the problem that caused them to leave might have been 2 steps back.

Full article: http://www.wordtracker.com/academy/smx-london#.UaNL1OoMRF...

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315 tips and takeaways from SMX London 2013 | W...

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