26 May '13, 8pm

What can social media do for me in a PR crisis?

Social media can be ideal in crisis management for a few reasons. First, nothing beats the speed with which you can respond. You don't have to wait for media to call. You can answer the story right where it starts, possibly quelling an issue before it gains too much negative momentum. On the other hand, social media demands that you respond quickly, so one person's opportunity can be perceived as another's curse. You also have the advantage of being unfiltered-no news media is interpreting or editing what you say. Your words, unfettered, can make the impression directly on your audience. Your words also influence the mainstream media, so you get your cake and can eat it, too. And your response can be personal, and therefore more believable, than the corporate-speak press releases we did in the old days. When Ford was criticized for taking legal action against a fan club, F...

Full article: http://www.searchengineguide.com/mike-moran/what-can-soci...

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